Need For Speed Most Wanted activation code already in use

I'm not sure if you got what you needed, but I'm going to have to say EA's customer support   I lost my activation code, and while I understand it's my responsiblity to keep it, the game is 8 years old.  And because it wasn't registered like it is today, they didn't even want to help me for an activation code so my kids can play it.  I'll NEVER buy an EA game again.  I was told a supervisor can't make the decision (and was told one was not available).