Hi, well the Deluxe edition have:
Pre-order bonus: Platinum Car Pack
Drive straight into the action with instant access to five uniquely customized and tuned iconic cars, then light up the roads of Fortune Valley and burn your competition with exclusive† Platinum Blue Underglow and Tire Smoke Vanity Items. Platinum Car Pack includes exclusive Platinum Blue Underglow & Tire Smoke Vanity Items†; Nissan 350Z 2008, Chevrolet Camaro SS 1967, Dodge Charger R/T 1969, Ford F-150 Raptor 2016, Volkswagen Golf GTI Clubsport 2016.
Three-day early access
Get a head start with access to the whole game three days before launch. Memorize every track before the competition touches the asphalt.
Story Mission Pack
Prepare to leave rubber on the road in this intense mission pack, where it will take every trick you know to cross the finish line.
Exclusive customizations
Modify your ride with a unique license plate, leaderboard icon, and NOS color you can use on up to five cars.
A 5% Rep Bonus and 10% discount on in-game content (using earned in-game currency)
Become a racing legend with a permanent reputation bonus and sweet deals at the shop.
And Standard have: Pre-order bonus: Platinum Car Pack only
https://www.origin.com/usa/en-us/store/need-for-speed/need-for-speed-payback/deluxe-edition