@Tombadole
1. The very games you've mentioned as favorite in the series, have less cars than Payback. I do agree on the fact that tuning should be made in the old way (upgrading the part, not replacing a card).
2. Customization...Definitely needs a lot of work there.
3. Freeroam - we had that in NFSU 2, MW 2005, Carbon, Undercover, MW2012, RIvals and NFS 2015. None offered a truly satisfying experience (if you ever played the original TDU, you might know what i mean). The AI for cops should have the determination from NFS 3 and the tactics from MW2005,
4. Offline - i completely agree that we need a good offline. I loathe the concept of Mingle Player (SP with MP, where other players can get into your game and wreck it). I want SP to be SP and MP to be MP. Don't need a mix between the two.
5. Lootcrates - they can keep those, as long as they put cosmetics in those and nothing that would affect the actual gameplay. If someone wants to buy a decal/skin/whatever instead of farming it, i am fine with that.
6. Story....yeah, pretty much all the racers i've played had a mediocre story at best or no story at all. Let's face it: story is a pretext for us, not the pinnacle of the game. And compared with what we had in 2015, this is a tad better
7. Yeah, i can live without the "lol's", "rofl's" and other stuff that no one is using anymore.
About tuning and customization: in our days is a lot harder to get what we had NFSU, NFSU2 and MW2005. Many tuning shops went down, the remaining ones are asking for a lot of money to appear in the game (the use of the name and likeness of those companies is a lot more expensive in our days, sadly)
Payback does have some nice ideas, but i would have preferred to see the game in a longer development cycle, with a serious closed/public beta for the MP side. I confess that the rush to get out a game in any state it is, just to meet the set release date is beyond my power of comprehension. Sure, i understand that there are shareholders to be pleased, but releasing a game with problems hurts the company more than releasing it later, with most of the problems eliminated. That is my personal view, though.