Crashes 100% of the time after pressing A at intro screen

Product: Need for Speed: Unbound
Platform:PC
Summarize your bug When you press A at any time during the intro screen (when the logos are flashing past), the game freezes entirely.
How often does the bug occur? Every time (100%)
Steps: How can we find the bug ourselves? Start the game, Press A to connect to EA then press A at intro screen
What happens when the bug occurs? Game freezes entirely
What do you expect to see? Not that.

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I've updated to the latest Nvidia drivers and reinstalled the game with no change.  It was running fine previously, I have almost 80 hours on the game.