What exactly is NHL 25s selling point?

At this point they have barely told us anything, and early access is only a couple of weeks away. Most games use the pre-release period to build hype, so far, they continue to rely on previous years for sales. This is not the way to have a marketing campaign. Why not get some of us long time users involved in beta tests and marketing hype? Some of us streamers could help with videos to build hype, this is exactly what others gaming companies do, but EA is lazier and lazier every year.