Too little information.. how many real minutes are you playing? If you have 3 min per period, then 10 shots is good. If you are playing 10 min periods, then 10 shots is bad.
A few things you can do: increase the difficulty. If you are at Semi-Pro, then move up one level to Pro. If you are already at Pro, then move up one notch.. The next slider I would move up is the BAP coach strategy slider.. I think the default is 3/6 move them up to 6/6. This will make the CPU coach adjust quicker and be more aggressive. This worked for me, but it could be a placebo affect.. I reduced the aggression slider and the hitting power. I increased all of the hitting sliders that concern speed, size, and readiness. All these sliders I bumped them up to 90/100. No reason a guy who is 5’6” 145lbs can hit as hard as a guy who is 6’7” at 245lbs. Or a guy who is skating at 1mph can hit as hard as a guy skating at full speed. 85-90/100 are pretty good settings.
So there are things you can try.