To vastly oversimplify things, all they need to do is just extend a few zones, tweak a reaction or speed "slider" and boom, goalies would be "fixed" in most of our eyes - the only thing left to do would be to go over the data each year, constantly fine tuning those numbers till you get an exact set that everyone is happy with.
Goalies are only bad now because the devs are too lazy and/or the suits making all the calls just don't care. You can be pro profit like any company and focus on mtx all you want but my way of thinking has always been this: Wouldn't a better game attract more customers thus make you more money as well? It'd be the best of both worlds.
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