Making sense

EA has put out an Ultimate Patrick Kane bundle. 3 PK cards in different uniforms, for 637,500 coins or roughly $90 Cdn. You can only use 1 of these cards. So why group 3 for a price way beyond its worth. Putting out 3 seperate packs at a lower price, where players can choose which uniformed Kane they want, makes more sense. The way it is now. You end up with 3 UT cards, and only able to utilize 1.