Hi All,
I'm having the same issue.
I think it may be related to the Anti Cheat app that is attached to the game's launcher exe file.
I've tried launching the game as an administrator using the file path - "C:\Program Files (x86)\Origin Games\PVZ Battle for Neighborville" and it still won't launch.
I think uninstalled Anti Cheat and it comes up saying 'Anti Cheat is not installed' which it needs to in order to launch the game, even tough I've launched the game using the above path.
When I went to install Anti Cheat again, there are several games in there but no "PVZ" is not an option, the only options in the P category are 'Picnic' and a few others, but no Anti Cheat for 'Plants vs Zombies'.
My understanding is that there should be on that has it for 'Plants vs Zombies' and once installed then it should launch the game.
I've attached a screenshot of Anti Cheat setup showing only 'Picnic' - I've scrolled up and down the list but can't find it.
Perhaps this is the root cause?
The only way to fix it is to reinstall Windows. There are simply no alternatives.
I am so tired of EA software solutions that break and don't work right out of the box, it's terrifying how they can release something like that on the market. For me, EA games are often not even considered for purchase because of the problem of access to them.
I don't play PVZ anymore, I fix it to play...
