Current roster and Career
I've always wondered why with PGA games you can't control a career of a actual player, I understand Golf is an individual sport, but it's literally the only game you can't control someone other than yourself for a career.
Taking the reins of a current player and trying to add to their wins/majors/ and FedEx Cup championships would be awesome. Of course that means EA needs to add players to the current roster- badly. It sounds like they'll have a leg up next year when LIV players can play on tour again. I assume some pros signed with 2k so they wont be added, ie. Rickie, Colin, Will, but can we look at:
Rory
Homa
Hovland
Fleetwood
Even Daly?
Lastly if we're are sticking to your created player for career only, then it should be very easy to make it a story, Ala NBA 2k, and MLB The Show. EA is off to a good start with the majors kind of being their own little storyline, but make the created player a story either out of college (now with NIL being in play, bring in college memories like NBA 2k did) qschool and Korn Ferry are decent representated already on here, but alot can be expanded. The difficulties of missing cuts, and bordering on not earning your card and earning the sponsorships from the companies they have on board already.
And the best part, building those rivalries with the real players and ones EA could create, and then taking that to another level with actual ties, that end in playoffs, that actually have intensity with the crowd amd announcer reaction and such. Sorry so long, but I see what this game could be