BFN is lacking the PVZ identity.

The Map Designs are SIICKK. I think each map has a unique charm and trait, and honestly Idk what the hell you are on about. I will admit many characters are unbalanced atm, but I don't think the zombies are overpowering. I will admit I want some private match mode, HOWVER WHAT THE HECK ARE YOU ON ABOUT??? PVE regions HAVE NEVER BEEN BETTER. There are quests to do, collectables to find and to earn medals. And you do get a reward for finishing pve modes. After getting ALL the medals in a region, you have the ability to access new skins. Honestly, I think the customisations are better than before. There DOES need to be more stuff in reward-otron 9000, HOWEVER in GW2 we had garbage filler customsations i.e the same hat or organic just in a DIFFERENT COLOUR. ALL of these coin-earned customisations are UNIQUE, no FILLERS and many of the prize map skins are SIICKK. Honestly, the ping can be a nightmare. However the graphics feel so much more cleaner, the mechanics are better and the Giddy Park is BETTER than backyard battleground.

Dropoff and Balancing is needed, but you just have such a pessimistic view of this game. Honestly I have met SO MANY people like you that just complain about BFN. Each characters feels unique, lots of the abilites are fun and rewarding to use and the legendary upgrades are REALLY good. I mean, the Thorn Apart upgrade is SOOO good. PopCap have tried to create Rose a more support class, because you get rewarded for being support. The shogun-guard upgrade makes corn a better match for soldier. THEY ARE LISTENING, you just need to actually see for yourself