Re: Why is RUX only coming once this month?
You know, even with the life extension argument (which is a terrible strategy to begin with) there is no reason RUX couldn't show up more frequently. Remember, in addition to the exclusives (which most people are focusing on) RUX also sells stickers a player may be missing. There is no reason RUX couldn't show up weekly offering past exclusives for people who missed them along with his special consumables and other items the player could be missing. (Particularly the endless supply of CP items which take years to acquire normally.) They still have the ability to bottle neck new items and abilities to once a month. (or more accurately once a blue moon) It's not even like this is a "great" deal for players either. RUX's insane prices are a huge drain on coin supply. But, even still it is a better situation than we have now.
*edit: I wanted to add that in no way is GW2 a "very old" game. It came out Feb 25, 2016. It has barely reach a year and a half. If the game was sold and untouched I would not mind. But, for an updated always online game this is no way to treat it.