I didn't forget the OP, I'm just sticking with my opinion that the developers meant it to be a max rank reward, the pack containing the Unicorn is called "313 Max pack" or whatever it was, the way you're supposed to get it is being max rank. The developers even generously left the window open for an entire year so those who want it can go back and earn it. You're right though, leveling in GW1 was a chore and that's why we got rewarded, it was terrible and now we've actually got something to show for it. I know I'm not going to change your mind and I'm sure you get my perspective as well.
Oh and I quit Destiny too, that game got to be so boring. Earning gear was literally a part time job.