I personally think the designs that have been being released are for the most part monotonous and seemingly inspired by a single individual if not a pair of individuals with similar style or taste. I have been checking the store daily, seeking something akin to Powell Peralta, Element, or Revive boards. Not only that, but the wearable items extremely often share similar properties. So far it has been seemingly impossible to match a particular style I had been aiming for even with every possible existing item that had passed in the store, as hardly any male skater shirts, pants, etc had been made available thus far. If I wanted to match a black and neon green outfit with neon green socks, a black deck, and neon green wheels... well the only black shirts I had noticed appear either to be girly, unisex, or had zero design/graphic on it. I've seen a flannel, but it also doesn't cut close to any sort of style I would aim for. :/ What am I looking for? Well I mean think Rob Zombie-like graphic design on a T-Shirt for example, and probably NOT baggy chinos or tightly fitting skinny jeans, but something in-between. Just a more relaxed type fit preferably.
I'm not looking for EXACTLY this style, but the choices I've been shown in the store constantly appear to be majorly these themes unfortunately: Rainbows, Beauty/Feminine, Unisex/Plain, Psychedelic-inspired (or subtly inspired), (Girly) Anime.... And then outside of the unisex items... men get flannels.
I don't know how many designers they have, but if they do have a good number that had worked on it, then their styles are mostly if not completely in unison with one another, which would in itself be an issue since it would cater to a relatively small portion of the audience. (The deck designs doing slightly better than the clothing to be honest, although lacks some of the more intense and/or creative designs that used to exist, like Creature/Powell Peralta/Death Wish). A lot of the classic design options are missing, which changes the vibe of the game to a degree.