Micro transactions

You should expect games from Electronic Arts to continue to offer "live service" components and optional microtransactions, the company said today. As part of its latest earnings report, EA CEO Andrew Wilson addressed the controversy surrounding Star Wars: Battlefront II's implementation of microtransactions before doubling down on letting investors know that microtransactions are here to stay.

For Battlefront II specifically, Wilson said the game was "definitely a learning opportunity." EA decided to temporarily remove all microtransactions from the game due in part to the "sentiment and community data coming out of the beta and early trials." Microtransactions are coming back, scheduled to return "in the next few months." However, it remains to be seen how they may be changed. In their original form, players could buy loot boxes that contained game-affecting items with real money.

investors were likely happy to hear that microtransactions are coming back to Star Wars: Battlefront II in the coming months. Given that the game has already shipped 9 million copies (with potentially millions more soon)that represents a massive install base for extra sales with microtransactions. Even if only a very small percentage of players spend money on Battlefront II microtransactions, it could result in a huge revenue swell.

We’re working on a revamped progression system. Your feedback has been essential here, and we are preparing significant changes to progression that will address many of the things we’ve seen players asking for. We’ll be sharing more details about these changes in March.


source With Battlefront 2 Microtransactions Coming Back, EA Stock Price Hits All-Time High