"Problem Our End" - Game no longer launches

Overnight the game has stopped launching. I've been playing it the last two days, tried to re install Origin but couldn't find a download page for it, so installed EA Desktop. Still nothing. Bought another copy of the game on steam to see if it would work. It launched a Beta version of the EA desktop app and then told me the game was not installed when it clearly was. Deleted a few game files and revalidated them. Still thinks the game is not installed. Tried a few random methods to force it to launch and got told there was an error at EA and to try again later.

Would have been great to have some kind of community update if it's to do with Origjn closing down but unsurprisingly EA have made no posts on EA Desktop (Amazing). Steam, Origin or Epic about this. What kind of error completely wipes out the game from even launching into offline mode? I imagine most people who bought it on sale are probably seeking refunds right now and abandoning the game.

Had it since launch pre-order and own three copies of it. Literally the only decent game from EA right now and they kill this one too.