Jedi Fallen Order won't launch from Origin

Hi, I purchased Fallen Order a couple of weeks ago and have been playing it on and off across several different PCs from Origin clients. On my main desktop PC, as of this evening, the game will not launch. Tonight, I booted this PC for the first time in a few days and installed the latest NVidia drivers when prompted by GeForce experience. Then I launched Origin and it immediately downloaded an update for Fallen Order.  Since then, I am completely unable to launch the game. When I click Play from Origin, i get the cloud sync progress, then the origin client minimizes as if the game is about to launch, then the Origin client maximizes and the Play button becomes available again. The game has completely failed to launch.

I have tried rebooting the PC and Verifying the game files "repair" in Origin.

I was looking forward to an evening of playing the game and am currently unable to play this game for which I paid $60.

When I purchased the game originally, I played on this same PC for several hours with no issues.

Please help.

Thank you