EA. You are excluding a huge crowd of people with an gtx860m by requiring the updated drivers that simply crash when someone goes to play any game on their computer. It's interesting to see your game failing your PC crowd because you literally do not allow them to play your game. Many owners of this card played the beta happily because none of the newer driver requirements were implemented. Now, no one who played the beta with a gtx860m can actually play your game.
http://swbstats.com/ - check out this link for how disproportionate your PC population is.
Perhaps your PC population would rise if you allowed a huge population of gamers with computers like the Lenovo Y50-70 to actually play your game just like they played the beta.