Jedi Survivor Pc Steam general problems with EA App

I already had an EA account.  I successfully logged in to it as I started the game.  But the game will not run at all.  It goes through the long and boring animations, which I've had to sit through 5 or 6 times now, and then crashes, bringing up the EA screen to send an error report or not.  I usually don't send those, but I finally did on the last couple of failures.  I tried rebooting, no improvement.  

The crash is before I even see the initial menu.  I'm now 6 for 6 getting this error.