Played once, now when starting the game shuts down my pc

Alright, so I played the game for less than an hour shortly after launch. No real trouble. Low settings, but this was expected. 
Wanted to play the next day ever since when I start the game it launches, intro plays and ... pc shuts down. Every fan turns up high and goes haywire until I give it a hard reset. Problem is it happens consistently at roughly the same point, but I don't see anything strange. GPU and CPU usage is all normal. Just like the temperature. 

i just think it's weird that I could play once without any issue and now it won't even start up.

Settings: 

Drivers are all up to date.