No pre-load for this game anymore?

Same here. Download option is greyed out in the EA App. I wish I could say that I was surprised this was happening, but I'll be adding this to my stack of other EA issues they have never acknowledged or cared about. I keep trying to purchase EA games on their own app so they don't lose money to other game distribution services, but between this and all the issues with Battlefield they have never helped me with, I'll probably be using Steam moving forward. Ignoring their customers is a terrible way of doing business and not a good look.