Earnings

If they don't fix the game or revert the changes, I see a lot of people quitting for good.

41 million is still a lot of money for a mobile game, and should be plenty to keep the servers up and running and pay everyone working on the game and still have plenty left over.

I think EA either wants to kill the game since its not making as much money or straight up trying to make it more like Madden/Fifa Ultimate team where so much money is made from microtransactions and that type of pay 2 win model.

I foresee the new characters all being extremely strong since they will be pay 2 play type to unlock, and that's what will drive people to spend money.

most the world is in a struggling way to spend money on this stupid gambling app. some might but this is the end for SWGOH 

Agree, the new update only benefits those who throw money at the game. 

You do realise thats earnings for the first half of the year? Of course you don't then you'd know thats fine even if there is a drop off,  particularly as the 2nd half of the years monitisation will potentially more than double the H1 earnings, and perhaps even beat 2023s revenues.

Yes, CG are dropping the ball and annoying a lot of players but the figures you provide do not indicate the end in any way whatsoever.

I think you should look at the trend. Negative trend. Let's see it at the end of the year

Ha! I missed that - thanks for pointing out that it's only the first half of the year. Yeah, I'd guess they're likely to end the year flat with last year, or possibly better. Op trying hard to make a case for "CG is killing their game!"

I mean CG isn't exactly on top of their game lately with reading the room - but people underestimate the resilience of this game - and they've been doing it from day 1.

Need to consider other factors than just looking at the trend and deciding its solely cos ppl are unhappy.

Covid in 2020. Mandalorian release etc..

Many businesses who had a boom from covid have seen a similar downward trend in the past few years.

Also need to take into account where the world or individuals countries are, in many countries inflation is high, bills going up etc..

what it does mean is companies need to rethink their strategies and try different things to retain revenue

hutch-ie1411 wrote:

what it does mean is companies need to rethink their strategies and try different things to retain revenue

You mean like updating their products to deliver more value to the customer and keep up with industry trends?

That would be madness. Sheer madness. 

What you are saying is correct but it has no bearing on the future of this game. It doesn't matter what the factors are, if the game is on a downward trend of revenue/profit they need to fix it. You're only as good as your last period/quarter and (assuming this is accurate data) this game is going in the wrong direction financially. 

We can assume the recent changes are directly in line with that thinking and their attempt to reverse this trend. 

This is only revenue, not profit.

There's no reason a company would not continue operating at a lower profit than in boom years .

You are saying they need to fix it, they may not think so