Forum Discussion
7 years ago
I am writing this here per the request of the EA help Desk. I want to start off by saying that generally I think the communication between the developers and the player base is excellent. I really appreciate the transparency and openness into your world as developers. I think this awesome. Here comes the "but"... the communication with us in anticipation of the most recent character release (in this case Jango Fett but that's largely irrelevant) was deceptive and opaque and I will give a few brief reasons, from a player's perspective, on why many were upset with how this played out.
First. A few weeks ago we were notified via blog post that you all were starting to see "fatigue" in the data surrounding marquee characters. People were not buying them at the same frequency that they were when this model first came out, essentially. The post then acknowledged that this was a mistake and more release types should have been interspersed between marquees so as to prevent this fatigue. This was all great news to the players as this is something we have all largely known about for quite some time now. It's no secret anymore that marquees aren't a fan favorite. Reading this post was exciting. I would argue that most agree with that sentiment. Yay! The post ended with the news that several legendary characters would be released in the coming months and that we would no longer have that long of a run of marquee characters anymore. Double yay!
Second. a subsequent blog post was released shortly thereafter that showed a pixelated image and the date 9/12/18 and nothing more. This was a carrot on a stick. A nudge that was steering the player base in the direction of change. We had never seen a post like this before and I believe it was meant to incite curiosity and awe. It did its job well if that was the case. Things are changing! Who could this be?
Third. In other forums (I believe Reddit) you all dangled another carrot by announcing that in anticipation of the new characters you would be lengthening the attempts on hard nodes to help us prepare for when the time came. We were given clues "hint hint" was even used in the text and we were told we were pretty smart. Thanks Capital Games! :) This was all music to our ears. Morale is high.
Fourth. Another blog post a few days later showed another pixelated image, but slightly less blurry. A far cry from business as usual. What should we expect for 9/12? Is it Jango?! I hope so!!
...and then today happened. All of the morale that was built from the aforementioned posts was crushed. If it was your intention all along to have Jango be a marqee character then why all the charades? To many, this felt like it was one of two things. Purposeful or incompetent. Neither outcomes show you in a good light. We would have been much happier with Jango Fett (He is freaking awesome btw) if we weren't taken on this ride. This had nothing to do with being a marquee character and everything to do with feeling betrayed, frankly.
I love that you all are so open to dialogue and that closeness to the player base is a priority but I think you guys really dropped the ball here. If the business decision is made to be this transparent please build rapport and trust rather than dangle carrots on a string. This was upsetting for that reason... not because Jango was a marquee character. I hope this is read by the right people. I love this game and this company, that's why I felt compelled to reach out. Cheers.
First. A few weeks ago we were notified via blog post that you all were starting to see "fatigue" in the data surrounding marquee characters. People were not buying them at the same frequency that they were when this model first came out, essentially. The post then acknowledged that this was a mistake and more release types should have been interspersed between marquees so as to prevent this fatigue. This was all great news to the players as this is something we have all largely known about for quite some time now. It's no secret anymore that marquees aren't a fan favorite. Reading this post was exciting. I would argue that most agree with that sentiment. Yay! The post ended with the news that several legendary characters would be released in the coming months and that we would no longer have that long of a run of marquee characters anymore. Double yay!
Second. a subsequent blog post was released shortly thereafter that showed a pixelated image and the date 9/12/18 and nothing more. This was a carrot on a stick. A nudge that was steering the player base in the direction of change. We had never seen a post like this before and I believe it was meant to incite curiosity and awe. It did its job well if that was the case. Things are changing! Who could this be?
Third. In other forums (I believe Reddit) you all dangled another carrot by announcing that in anticipation of the new characters you would be lengthening the attempts on hard nodes to help us prepare for when the time came. We were given clues "hint hint" was even used in the text and we were told we were pretty smart. Thanks Capital Games! :) This was all music to our ears. Morale is high.
Fourth. Another blog post a few days later showed another pixelated image, but slightly less blurry. A far cry from business as usual. What should we expect for 9/12? Is it Jango?! I hope so!!
...and then today happened. All of the morale that was built from the aforementioned posts was crushed. If it was your intention all along to have Jango be a marqee character then why all the charades? To many, this felt like it was one of two things. Purposeful or incompetent. Neither outcomes show you in a good light. We would have been much happier with Jango Fett (He is freaking awesome btw) if we weren't taken on this ride. This had nothing to do with being a marquee character and everything to do with feeling betrayed, frankly.
I love that you all are so open to dialogue and that closeness to the player base is a priority but I think you guys really dropped the ball here. If the business decision is made to be this transparent please build rapport and trust rather than dangle carrots on a string. This was upsetting for that reason... not because Jango was a marquee character. I hope this is read by the right people. I love this game and this company, that's why I felt compelled to reach out. Cheers.
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