Mid tier guilds dying a slow and painful death

You're dying because you care too much. Be happy progressing and each new star you get from successive territory battles is a big event and something to be celebrated. We're 68m and have good activity with 30 people because we're purposely casual. We've had a couple folks who wanted to be more hardcore, so we helped them get their rosters in order and then matriculate on up to stronger guilds. No tea, no shade, no lemonade. Everyone gets what they want out of a game.