And as for their team that does surveys etc. Of cause they know what they are doing to get people to spend. Just drop a demand and supply the demand.
Introduce G13, complete it
Introduce relics, put that gate further. Create more demand for relic mates and sell packs
Relic 8 and relic 9 is the same. But there will be a curve when all the purchases will flat line as it is not so in demand.
So guess what happened next? Create a new demand called datacons and supply the demands by packs
These tactics are not new... After datacons will be another gimmick. This will never end as long as the game runs...
BUT this does not mean they heard nor understand what the players want. They have chosen to ignore time and time again.
AND the only time where they actually do something, is when there is a need to display that new gimmick. (Change of UI so they can show datacons)