Shard Chats = cheating

If you're a whale, you're probably already in the shard chat, since you want to protect your investment. You're not going to take a stand against shard chats or stop spending in protest. If you're F2P, you're already not spending, and leaving the game in protest costs them literally nothing, since you weren't spending in the first place.

*note: since some people always seem to get mixed up, I mean "you" in the generic sense. Not at anyone specifically.*