Kyno I respectfully disagree. How do you explain other subscription based services and games? Whether you’re selling a tv show or video game the idea should be the same. Do you think any of the streaming services would be as successful as they are if you had to buy every tv show a la carte? The idea is to grow the subscriber base with good content. I know CG and EA are big companies but they are much smaller than Netflix, Hulu, Amazon, Apple, etc. If money is the name of the game EA and CGs strategy is completely wrong. It’s not about a small group of big spenders, but a massive group of small spenders. Everyone else in business gets it.