A lot of mobile games have a VIP system that (sort of) tracks how much you've spent in the game and gives benefits to large spenders. My suggestion is to implement a system that allows CG to monetize ...
I will say that while I don't have strong feelings either way, ad based revenue games "feel" cheaper, which is probably one reason we dont see it in this game.
Also, with Star Wars being a disney property, there would probably be an extensive process for determining which ads can and cannot play. This of course isn't a problem for games like Dragon Champions that can play any ad they want.
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