Please help my squad development, I went down the random line! Need to salvage my squad advice.

And now, for the stores.

Shipments
The first 4 slots are all low-level gear, but it's available for cheap and what you don't use now you'll crap for relic materials later in your career. BUY ALL THE CHEAP GEAR, EVERY TIME. If it's not those first 4 lots of gear, though, skip it.

Weekly Shipments
Buy the character shards that are available for 1Million credits if you feel like you can. Buying those might have to wait until you're a bit higher level & you've got the income, but they're always worth it. As you go through the game, you'll eventually find that it's easier to get 1M credits than it is to get 10 character shards of most characters. Before level 78 I'll let you decide whether you feel like you can manage it each week, but at level 78 and later if you can't get 2M credits per week there's something seriously wrong. Although it's only 20 shards/week, you'll find later that you got a good head start on a whole bunch of toons you didn't realize you had shards for.

Cantina Battles Store

1. Chopper => 5*
2. Ahsoka Tano => 6*
3. Boba Fett => 5*
4. Hoth Rebel Scout => 5*
5. Chopper => 7*
6. Ahsoka Tano => 7*
7. HR Scout => 7*
8. Boba Fett => 7*
9. Fives => 7*
10. Cassian's U-Wing => 5*
11. FOO => 5*
12. Old Daka => 5*
13. Poe Dameron => 5*
14. Storm Trooper => 5*
15. Qui-Gon => 5*
16. Pao => 5*
17. Bistan => 5*
18. Jawa Scavenger => 5*

Now, just to be clear, ALL of those toons =at the bottom from 10 (Cassian's U-Wing) on down are what I call "just in case" toons (or "ship" for CU-W). You're going to need them, but you don't need any of them soon, and you don't know what order you're going to need them since that will depend on what goals you set down the road. (And also, sometimes, opportunities created by good luck with Bronziums or whatever.) So instead of farming the first 3 all the way to 7* & then realizing you need Pao sooner than the toons you finished, but you have to start from scratch, just take them each to 5* and move on. As soon as you have a real plan for one of the toons that requires it to be 7* and not just unlocked, then you can come back and finish it, but it only takes half the time since you're starting with 145 shards.

But if you don't need ANY of them and you have them all at 5*, go back up to CU-W and take each one to 6* in order. Then go back and take CU-W to 7* ... but then instead of taking all the rest to 7* in turn, just keep buying CU-W shards even though you have the ship maxed. Turn those ship blueprints into Shard Shop Currency so you can buy gear with it. When the time comes that you need one of the characters below CU-W on the list, go finish it, then go back to buying CU-W blueprints.

All of those other characters will occasionally drop shards in events or Galactic War or Bronziums or whatever. Some of them will very slowly (VERY slowly) take themselves to 7* without any effort on your part. If you find that they got that last star without spending on them, you win! If you find you need them before that, well, it's a short farm since they're already at 6* + whatever random shards have dropped since then.

There are a couple more toons in the Cantina Battles store (JKG & Mob Enforcer) but they're not really worth the effort. If you're really, really desperate for something to do or if you're just a perfectionist who likes to have every toon, you can take them up after everything else on this list is at 7*.

Now, other people might tell you not to even start on those "Just in case" toons until you have a plan that requires them and they become a short-term priority. That's not my style, but it's a valid point of view. I like to be prepared in advance for when something comes up (maybe a new toon has good synergy with one of these that used to be disposable - that's what happened to Pao when Mon Mothma was released), but other people might just spend on something that they already have to get Shard Shop Currency even before starting to work on the Just In Case toons. If that's you, that's a perfectly fine way to play. It's not the way I play, because I like to be able to be prepared for the changes in the game when they come, but I understand. This is just my recommendation.

Guild Store:

NEVER buy gear here when you're under level 72. The gear available before then just isn't worth it. Your only options right now are buy toons or just save all your tokens for good gear later. You could save for gear, but there are a lot of toons you'll need from here, so I say if you're going to buy them anyway, might as well buy them now when you're not sacrificing current gear.

Exclusive to or vital from the Guild Store are these toons/ships:
Young Han Solo
Gammorean Guard
Colonel Starck
First Order Special Forces TIE Pilot
FO SF TIE (the ship)
Dengar
Darth Maul
Jawa Engineer
Paploo
Logray
Sun Fac
Old Ben
Cody
Echo
Rex
Clone Sergeant
Finn
Jyn
B-2
Zam

So let's put these in a priority order for you to work on until you start hitting levels where good gear hits the shop.

Guild Store Priority List:
1. Build up a bank of 2,000 Guild Store Tokens
2. Sun Fac
3. Talia => 5* (this was a late addition, but you need healing for GW right now)
4. FO SF TIE (the ship) + FOSF TIE Pilot (both simultaneously until Pilot is unlocked, then stop buying Pilot, but keep buying the ship to 5*)
5. Dengar
6. FO SF TIE (the ship) => 7*
7. FOSF TIE Pilot => 4*
8. Old Ben
9. Paploo
10. Logray
11. Colonel Starck
12. FOSF TIE (Pilot) => 7*
13. Barriss
14. Jyn
15. Finn => 5*
16. B-2 => 5*
17. Rex => 5*
18. Echo => 5*
19. Clone Sergeant = 5*
20. Cody => 5*
21. Maul => 5*
22. Zam => 5*
23. Jawa Engineer => 5*

From Finn on down are "Just in case" toons. You know what to do with those. Take them each to 5*, then take them each to 6*, then leave them alone. When you have to have one at 7*, interrupt what you're doing (since you don't need any of them that badly) and finish that one toon, then pick back up where you left off. Being comfortable with leaving them at 6* and not 7* even when there's no other toon to work on in the store is going to be pretty easy, since that means you can go 100% gear here, 100% of the time. And you'll love the gear you can buy here when you hit level 85.

You'll note I left off Young Han and Gammorean Guard. Yes, both of those are exclusive to the Guild Store, so if you don't buy them here, you'll never get them. You can bring those up to 5* if you want, but they've been useless for years and I don't see that changing anytime soon. The reason I didn't put them on is because, although I don't know how far you'll get on this list before you start wanting to buy gear, you aren't going to finish everything before you get access to some good gear. So YH & GamG will be competing not against all the toons that are already 7*, but against gear you really need. You don't need YH nearly as much as you need g11 finisher pieces and Mk5 droid callers, so I recommend skipping them for a LONG time, maybe forever.

I also left off some toons because they're not exclusive to the store or even hard to get outside of the store. That said, there are 3 other toons that you might find useful to buy here someday if you're trying to finish them quickly. Those are Rey, Snowtrooper, Resistance Trooper, & Farmboy. I also bought Tusken Shaman here because I think it's rare outside of this shop, but you don't need him. I didn't even start buying him here until I'd been playing for three years. If you find yourself trying to prep for an event to get an important toon (like getting Farmboy to complete the CLS event) then you might want to add that toon to your Guild Store list temporarily. Otherwise, I'd just collect them elsewhere.

On the other hand, like I said, if you really want something because it would be fun for you, and if getting Tusken Shaman or YH & GG are fun for you, you should collect them. I'm just showing you an efficient way to get better at the game, but it's up to you to figure out how to make the game fun.

Last thing is that you'll notice that finishing FOSF TIE (Pilot) is much farther down the list than FOSF TIE (the ship). This is for a couple reasons. One is that you should pick up a few shards of FOSFTP in events, but it's harder to get blueprints of the ship. But the other is that you have to have a certain number of dark side ships to qualify for promotion events for Tarkin's Executrix and also for the Zeta challenge. To qualify for those, the Pilot doesn't have to be a certain number of stars, only the ship itself. You're going to have a Geo fleet, and the FOSF TIE won't work particularly well with them, but as long as you have it, it will unlock events that then the Geos can beat even without calling in reinforcements because their synergy is just that good.

Now, if you don't have FOSFTP even unlocked when it's time to use his ship to qualify for events, that's bad. So we're going to get that done before working on Dengar. Anyway, just follow the priority list & I think you'll be fine.

One final note is that except for Colonel Starck, all of these toons pop in & out of the store randomly. Because of that, it's often a good idea keep a bank of 2k tokens. Use those for whatever is your highest priority, but if you can buy the next thing down on your list without going under 2k tokens, go ahead and do that. This will be especially helpful on the Ewoks and Clone Sergeant, which show up pretty rarely.

...okay that's enough for one comment. The rest of the stores will come later.