@coco To put it into perspective, Bloodstained: Ritual of the Night was funded in 4 hours and made a total of 1.5 million on its first day.
If they want to reach people, they have to advertise. Barely anybody goes to Kickstarter to look for these types of things. They know about them beforehand because the announcement was hyped up.
You are right. All or nothing campaigns charge you for your pledge if and only if the campaign reaches or exceeds its goal by the designated time. 42 days for this one. $500 AUD in your first day isn't a very good sign. Especially since that came from only 8 people. Even if they got 500 every day from now on they wouldn't come close to reaching their goal.