Just an idea I thought up just now but I think their Kickstarter needs to tell a story. Throughout TS1-TS3 we had the Newbies, the Goths, the Caliente sisters etc. Those characters have kept simmers entertained for years. It would be cool if they had a "Day in the Life of a Hab" section on the Kickstarter page where they showed us (even if it's just drawings or concept art) the way that Habs start and end their day. It could be a good way of showing off different types of lots, the build and buy tools, customisation, learning skills, the range of jobs and careers to choose from and more of the map. There needs to be more excitement and hype.
I thought this bit was interesting.
“ She goes, “Do you have a community?” I went, “Oh yeah.” She goes, “Have you built it up?” I said, “We don’t need to build it up. We just need to adopt an existing community.” You know, there’s 16 million Facebook followers of The Sims. So, we know there’s a huge community there.”
“It’s not as if we’re trying to build a market from nothing. There is a market. It’s big. It’s incredibly loyal. And, from what I’ve read–and I’m not a gamer–but when I read these boards, they’re manic and they’re really passionate.” – Ray
So they make it sound like the community is going to come to them. I wouldn't have known about it at all if it wasn't for this thread. Their Facebook page only has 16 likes!