DivinylsFan I did mean a digital copy, as in, the EA App knows someone owns Sims 3 by itself but is letting the expired EA Play sub override that. As for physical copies, I doubt they're ever coming back in a meaningful way, at least not for top-tier publishers and outside of more expensive collector's editions.
Still, there are some companies that handle things better. Epic leaves DRM up to the publisher and thus doesn't require a login after installing certain games. I played Control all the way through without opening the Epic launcher even once. That would be different with a game that has DRM built in, of course, but I don't use Epic for those. GOG doesn't support DRM at all, and you don't even need the app to install games—you can login to your account on the website and download from there. The downside is that GOG doesn't get as many new releases as Steam or even Epic.
We're far off-topic here, so I'll bring it back by saying that using a Steam install of Sims 3 is a great experience, and I've made my own version of a pack selector that actually works by deleting and restoring the relevant registry entries when I want to disable or reenable any given EP or SP. There's no requirement to launch the game through Steam after the first time. It's too bad that doesn't happen anymore.