Haneul has a point. EA would (like any corporation) only "celebrate" anything it can do so without ruining its grip on people's image of it being on their side. This helps them garner brownie points and sales. It's not that people don't know they're being manipulated, but the surrounding variables make it a lesser evil in practice. It's probably better this way. You yourself can celebrate and focus on the men you love, as well as yourself (should you identify as such), without the need for some soulless business bandying it around as "goodwill".