Daily Login Rewards are Confusing

The new decision to lock free content behind limited time events log in requirements is a terrible idea and should be reversed. The idea of further locking content behind limited time gameplay is an even worse idea. 

• It punishes players who are unable to log in during the specific time. There are many reasons why this might be, disabilities which affect people's ability to play, people who don't have a reliable or affordable Internet connection, people who experience life events which stop them being able to play during that specific time frame, future new players who only start playing the game after the event, and players who were simply unaware that such an event was even happening and miss it entirely, to name just a few.
• It is a marketing tactic based entirely on FOMO, which makes the game stressful, rather than fun. It's manipulative, predatory, and disrespectful of the fanbase.
• It makes using the gallery even harder to use than it is now, as any build or sim uploaded with these limited time items will have missing items for any player who was unable to claim them when they were available.
• The talk of further locking items behind gameplay requirements mentioned in the blog post makes the whole idea even worse. Not only does it exacerbate all the existing issues with the idea, but it also completely ignores that there are many different ways people play the sims. Many people only build, others spend all their time in CAS. To lock items from build/buy and CAS behind gameplay will force people to play in a way they don't want and don't enjoy in order to get items that are being offered for free. 
• Sims has always been a game that people play when they want to, often intensely for a time with breaks in between. This is how much of your fanbase interacts with the game. Trying to change that into a model than resembles mobile games will only alienate players. 

This "feature" has made me incredibly angry and upset. I have ADHD and several severe chronic illnesses. My ADHD makes it hard to me to remember to do things at the right time, so having to consistently remember to log in during a limited time frame or miss out on items that have already been installed in my game is infuriating and stressful. On top of this my severe chronic illnesses mean I am often unable to play the sims for months at a time, which will force me to miss out on items that, again, have already been installed in my game and should have been free.

Even without these personal problems, this limited time log in requirement entirely changes the way the game works. Playing becomes a chore that must be done to avoid missing out, which makes me not want to play. But if I don't log in at the right times I will miss out, which makes me not want to play.

This is yet another disappointing marketing ploy from EA which shows a complete lack of understanding and disrespect of their customers. After the addition of the shopping cart icon I have been seriously struggling to be enthusiastic enough to want to play at all. After this I am seriously considering dropping the game entirely.

Do better EA. Respect your customers, don't just treat us as obstacles to making you and your shareholders more money.