Thanks very much for starting this thread. I think it is a really good idea to consider feedback from the community. It has been really clear that the developers are generally trying to incorporate heavily requested concepts into the game which is really great.
I may need to post more than once or come back to this again with more ideas. I agree with the requests for more modern make up styles, such as the contoured make up and brown shades that others have shared.
I'd also like to see softer shimmery make up that works for various skin tones including lighter ones. This is a pretty popular and famous make up style that gives an indication of what I'm thinking of:
https://sc02.alicdn.com/kf/HTB1EO2OQXXXXXbOaXXXq6xXFXXXj/226478703/HTB1EO2OQXXXXXbOaXXXq6xXFXXXj.jpg
https://i.ebayimg.com/00/s/NTMyWDEwMjQ=/z/JLcAAOSwWxNYyv4C/$_86.JPG
https://ae01.alicdn.com/kf/HTB1RwY4KVXXXXcBXpXXq6xXFXXXh/Shiny-Eyeshadow-Nine-Colors-Eye-Makeup-Naked-Palette-Luminous-Radiant-Natura-Easy-to-Wear-Brighten-Cosmetics.jpg_640x640.jpg
Here are examples of how it would look:
https://i.pinimg.com/564x/9a/5d/4f/9a5d4fe2095053ed1f09a77954a762fe.jpg
https://i.pinimg.com/564x/51/41/c7/5141c7ebaf1b9c5584b5c9138b502c52.jpg
https://i.pinimg.com/564x/95/08/aa/9508aabc1131b8cd2d478ada8c5501f5.jpg
https://i.pinimg.com/564x/41/4c/c5/414cc5930cf6a107c87afa66f634f78c.jpg
https://i.pinimg.com/564x/63/67/c1/6367c106a1dbce2ad014a3506846632d.jpg
On all skin tones (note the blush styles too):
https://i.pinimg.com/564x/7e/ae/f6/7eaef6c93939b0d841bb57355030116d.jpg
https://i.pinimg.com/564x/13/c1/f3/13c1f326a30bd990bdf8692f86dbfb7f.jpg
https://i.pinimg.com/564x/8d/81/01/8d8101d78fa0776d2f48cd4ab44827aa.jpg
https://i.pinimg.com/564x/15/97/54/159754f590303cc842b6f8906445fc7d.jpg
Also, softer blushes:
https://omonanails.files.wordpress.com/2015/01/screen-shot-2015-01-04-at-15-54-51.png
A subtle modern hint of blush:
https://i.pinimg.com/564x/ef/a6/f7/efa6f7e185fb11623a2644a4402a6cc1.jpg
https://i.pinimg.com/564x/9c/38/9d/9c389d9fe86169279270c9c46f867a4e.jpg
https://i.pinimg.com/564x/b6/d4/ad/b6d4ad1c26f3e55551f3d724fc84033b.jpg
That's all just making the point about a softer make up style being very helpful, it could also work for the elders so that they age gracefully instead of garishly.
EA Staff
