STOP FORCING THESE EVENTS ON EVERYONE.
Give us the chance to opt out without forcing us to view full screen ads, having a UI foot print, having our Sims "Want" to complete the tasks when the option for Wants and Fears is turned off, and stop pushing your game play. You're like the Gestapo, "You will play our game the way we tell you or else!" I can't even play offline to avoid this junk. You are leaving formerly loyal RGUs (Revenue Generating Units) no other option.
According to one thread, you've already lost about 15k users because of these events. There are other life simulation games out there and when people start to see them - and realize they don't have to play YOUR way - you will lose even more players.