Turn Strangerville into a more Lovecraftian setting and put it on the New England coast. Have a University with forbidden knowledge, have characters traits or aspirations 'afflicted' so that they need time or a therapist to change back, have an area where monsters randomly appear, have a feeling that invisible NPCs are watching you, have puzzles to unlock secrets about lore, and have atmospheric skins to change look of town such as go monochromatic or switch colors when character's affliction must be played out.