Did you guys forget about pack refreshes?

I would love more refreshes I thought the spa day update was great! But I'm guessing the work put in didn't even out with the profit. Maybe too many people already had spa day so it didn't bring in enough new buyers. That alone would be reason enough for a business not to continue with it.
The first refresh was just a test to see how it went. Since no more refreshes has followed I'm guessing it didn't go as well as they hoped...