Do You Fit The Sims 4 Unique Playerbase?
A recent (Sept 2021) Maxis job listing for a Senior Game Designer describes the game's "very unique playerbase" and proudly proclaims that 60% of The Sims 4's audience is women between the ages of 18 ...
Forum Discussion
I'm a woman, and I started playing this franchise when I was 20. I was 28 when TS4 dropped, and I'm 35 now...so, I only fit their "unique playerbase" halfway at this point. I think they might just be counting their Instagram and Twitter demographic, not the forum community and simmers who don't engage via social media or give away their personal stats when they register a game online, who tend to skew older.
...Well, either that, or they're reporting the demographic spread they ideally want, as reflected by TS4's heavy focus on inspirational poster positivity, fashion, hypersocial behavior, family, and home decor. If there's one thing the entertainment industry hates, it's a piece of media that isn't hand-tailored to the generalized interests of a narrow age-and-gender combo group... :(
...Well, either that, or they're reporting the demographic spread they ideally want, as reflected by TS4's heavy focus on inspirational poster positivity, fashion, hypersocial behavior, family, and home decor. If there's one thing the entertainment industry hates, it's a piece of media that isn't hand-tailored to the generalized interests of a narrow age-and-gender combo group... :(
