Do You Fit The Sims 4 Unique Playerbase?
A recent (Sept 2021) Maxis job listing for a Senior Game Designer describes the game's "very unique playerbase" and proudly proclaims that 60% of The Sims 4's audience is women between the ages of 18 ...
Forum Discussion
I'm in the minority here because I actually fit the demographic lol
On Twitter most of the people I know are in their older twenties and even older so idk if the results would be that different than here. But it's interesting that the percentage of simmers that are active on online platforms don't really fit the demographic that accounts for majority of players. Maybe older simmers are more likely to be in the franchise for longer and because of that they are more active in forums, on Twitter, and etc.
I don't know if this is their target demographic because they have said their target demographic is teen girls. Which makes sense if they are trying to bring in new players. Anyways, I always thought the demographic would be younger but in my experience I find it more likely to find older simmers than ones that are in the 18-24 age range or even younger than that.
Also they call sims 4 audience "unique" because most games don't have a majority female audience.
On Twitter most of the people I know are in their older twenties and even older so idk if the results would be that different than here. But it's interesting that the percentage of simmers that are active on online platforms don't really fit the demographic that accounts for majority of players. Maybe older simmers are more likely to be in the franchise for longer and because of that they are more active in forums, on Twitter, and etc.
I don't know if this is their target demographic because they have said their target demographic is teen girls. Which makes sense if they are trying to bring in new players. Anyways, I always thought the demographic would be younger but in my experience I find it more likely to find older simmers than ones that are in the 18-24 age range or even younger than that.
Also they call sims 4 audience "unique" because most games don't have a majority female audience.
