EA Play Coming July 22nd

"ClarionOfJoy;c-17883075" wrote:

"crocobaura;c-17883036" wrote:

"ClarionOfJoy;c-17883026" wrote:

"sunman502;c-17882694" wrote:

"ClarionOfJoy;c-17882095" wrote:

"sunman502;c-17881828" wrote:

"Justin;c-17881400" wrote:
I don’t trust Catherine mallet especially with her experience in the gaming industry.
I do think if anything they may reveal a special announcement @ EA play this year for a pack that won’t be mentioned in the summer like up but I’m not hoping for it either. We will see (:

I can not say that I trust Catherine Mallet or not because I have no access to her records in the gaming industry. I just know that she's been in this business for a while now. And she had supposedly work at Maxis in the past. But what she worked on at Maxis in the past, I do not know. :)

I found this article about her:


Catharina Lavers Mallet takes over as Maxis boss

• Previously an executive producer of The Sims Social (uh-oh....)
  
• Product manager and producer at Playfish - which develops free to play social network games, such as the aforementioned The Sims Social and SimCity Social (yikes!....)
  
• Studio general manager at King - which developed Candy Crush Saga games and other social network games (oy!....)
  

Do you see a running pattern here?

And then she said:

"Maxis makes some of the most beloved and enduring games of all time, with an incredibly diverse and global community of players. We will be building on and strengthening this legacy of community and inclusion, to bring them new experiences and delighting players worldwide through deeper and ongoing ways to engage with each other and our games. We will also be growing substantially to achieve our ambitious vision.

"I am returning to EA with an enormous appreciation for not only the strength of the Maxis business and the unparalleled creative and technical capability of the team, but also the passion of the creative and diverse community of Sims players.

"There is also tremendous opportunity to build on this foundation and provide delightful experiences for this generation -- and the next -- of Sims players. My background is in helping creative, innovative companies in both Europe and the US deliver on ambitious visions and build deeper, ongoing relationships with their users. I look forward to working with this amazing team to further the great work Joe Nichols has done, and create the kinds of connected, creative experiences our players are looking for as we grow the studio to reflect the global diversity of our player community."

So she has a lot of experience with social network games. Why hire someone with that background if not to turn the future of The Sims games in that direction?

I read that too. But I was referring to her entire video game industry track record. This maybe a small part of what all she has done in the past as far as video games go or it maybe her entire track record. I don't know since I don't have access to what she has worked on in the past.
I knew that Catharina Mallet had lots of experience in the video game industry. But it still does not mean that she can deliver on what plans that she has for The Sims 4 in the future. So for me, I'm neutral when it comes to trusting her or not.

You had posted before:

"sunman502;c-17881828" wrote:

I can not say that I trust Catherine Mallet or not because I have no access to her records in the gaming industry. I just know that she's been in this business for a while now. And she had supposedly work at Maxis in the past. But what she worked on at Maxis in the past, I do not know. :)

And now you say that you've read that article and yet you don't know what she worked on at Maxis in the past??? Okay....


She also posted her Linked-In CV: Catharina Lavers Mallet

It's not like she's keeping it secret or made it hard to find.

Anyway, after working at EA and King, she worked at Bose as Head of Consumer Wearables, Digital Experiences and Bose AR (augmented reality) that focused on apps to work with Bose products which often required internet access.

She then became advisor at several firms with focus on internet services, audio technology (from Bose experience), assistance on start-ups, and several that are focused on social network apps, most of which are games related.

It is a great CV! I can see why EA made her Vice President and General Manager of EA.

But her social networking experience is worrisome for the future of The Sims. I mean, she doesn't even have any non-social networking experience when it comes to games - and that's a totally separate animal which is handled differently from social networking games.

I don't think she will be that involved in the development of the game. That's something that designers and producers do and if they decide to add social networking to the game I imagine it would have to be backed up by market research data.

??? How can she not be involved in the development of the game? As vice president and general manager she leads the development teams towards certain goals - she doesn't have to know the specifics of it like the development teams must. Since her expertise is in social network games, she's to lead the development with that as part of the goals. They would have hired someone else, who didn't have social network games experience, if they didn't want the future The Sims games geared toward that.

And we all know the tunnel vision that EA has. Their market research data is skewed toward social network games and nothing else.

If that's what EA wants for the future of the Sims then let's hope she will do a good job and get at least 36 million social players to play the new game. But maybe she's just a good manager and EA want to expand the Sims Mobile and Freeplay games more than they want to add social networking to the Sims.