I think part of my issue with the ads is that EA/Maxis is very interested in gaining new players, but not interested in pleasing players that have been playing the game for years.
They want more and more people to buy their products, but don't want to fix core problems with the game, such as shallow personalities, lack of consequences, and the lack of cars, real babies, firefighters, burglars, and etc. All that matters to them is getting new customers, and with that, more money.
I wouldn't mind the ads if they actually treated their longtime players with respect or listened to their concerns. But they don't. And that's my issue with the ads.