Imagine, it's 1987 and you're playing Super Mario on Nintendo. You make Mario hit a coin box and an advertisement for Duck Hunt, or Metroid pops up, pulsating in your game. It distracts you, a goomba kills you.
To play Sims 4 on PC, I already boot up (and reboot up after it crashes twice) the EA app. The EA app informs me of new games and packs available. Then The Sims 4 starts, and the front page of the game informs me of which packs are available. Then I go into the game to play the game. I'm not shopping at this point, In playing. It's a game, I'm questing, and building, and in the zone.
But then the pulsating advertisement starts, and boom, my Sims get killed by goomba.
Sure, it's not a high speed arcade action game, but placing an ad IN the game destroys the integrity and feel of the game itself.
