It always makes me laugh when people are like “kits are too expensive! I’m not buying them!!” Guess what, EA is already expecting most of you to not buy kits. Kits focus on more niche themes and thus fewer people will buy them. Because not as many people are buying kits, EA has priced them very high so that they don’t need to sell as many copies for kits to be profitable.
That’s how TS3 Store worked as well. EA simply didn’t need many people to buy from it when everything was so expensive. A small number of players buying from the store was enough to keep it going for 5+ years, just like how EA will make kits for years to come, no matter how much people whine and cry about it.