Just no - Enough already!
If they're free content they do because they're small kits they can surprise us with, then fine. But if this is some $5 micro-transaction I'm done with the game. I really am.
Here's what first enters my mind when I think The Sims - "It cost me so much". It's not "I had fun in that game", because I had fun with the game. It's literally that it cost me so much. That's not what one should feel when thinking about a product.
The first thought should be about how much it brought you, not how much it cost you. For me that ratio is all backwards and I've reached my end. When you're getting so much fun out of something you don't even think about what it cost you, then you got something going.
The Sims 4 now is about how much it cost me, and not how much it gave me and I sincerely hope they can change that.