Well, I'm torn. On the one hand, I don't like "real" brands in my Sims game. On the other hand, Star Wars stuff is already in game (Costumes, The Child)
And I love Star Wars. I'm not as nerdy about it as my friends who are in the 501st Legion, but I was playing West End's Star Wars RPG in the early 90's. When that was the expanded universe. (Seriously, they gave Zahn the existant game catalog as source material)
I'm just not sure how they're going to work tying Batuu to the rest of the Sims world. Having it be a Theme Park makes the most sense to me - literally recreating Galaxy's Edge as a world for the Sims - but SimGuruDuke's tweet from February puts a damper on that theory. Not enough of one that I'm going to discard it, but it's less likely.
My reasons for keeping it open are that the next pack on the list at the time was Eco Lifestyle and it's unclear if the tweet refers to just that or what was in the pipeline in general