To everyone complaining about the cuteness...

"MidnightAura;c-17774210" wrote:

"logion;c-17768777" wrote:

"Babykittyjade;c-17768679" wrote:

"SERVERFRA;c-17768659" wrote:
Just a question. How come Sims 4 caters to age 5 to 8?

I could be wrong but I would think it's to reach a wider audience? Because they know the loyal fanbase will buy either way. I really don't like the childish, silly cuteness this game is built on but I'm still playing because there is no alternative anyway. I do really enjoy it but I'm just saying.

Now with the added childish or cute stuff parents would have no problem buying this for their kids. Because everything is happy and non controversial. Seems like a win win from a business perspective.

Yeah I think so too, I think their marketing is trying to reach the next generation, not people who know about the sims but younger people who watch and play games like fortnite and minecraft and doesn't usually buy their packs, but their parents mostly buy it for them. Like their FIFA games.

It's an odd decision because I'm pretty sure that they have admitted that their main audience is 18-24 year olds (with a high female percentage). So they don't target their main audience.

That, or their marketing thinks that this is what they like.

Yeah I read that their audience is 18-24 year olds and 60% of their audience is female.

A former CM for the sims said that with their audience they know they are guaranteed your money, be it at point of release or down the line in a sale. So I guess that’s why they are aiming for children, they know their community might moan at things but will buy it anyway.

It’s interesting, I got a survey via email about the sims 4 from EA. Most of the questions centred around inclusion, diversity and representation and how well I thought sims 4 did in those areas. There was also a section On multiplayer, specifically online competitive multiplayer and what motivated me to play games.
There was only two questions about game play. “Did I think sims 4 needed all dlc to be enjoyable” and was the base game alone enjoyable. The majority of the survey was how well the game was doing at representing people and multi player.