When did it change ?

In Nz we used to get the game at least a day before everyone via shops when it was disks. Sometimes the store even had the midnight hours so we could buy it as it released. Then when it changed to online it was the same for a bit, but then people started using keys to fool origin into thinking they are in Nz to get it earlier as well (which apparently caused chaos on servers) , then all of a sudden we started getting it later as we do now. We get it a little after the release time now. Well probs around the same time, but I am not young enough to get up at 5am and play the game LOL. Just to explain the time difference, its now Thursday 28 July 6:12pm at us ;)

It releases 5am 29 July for us ;)
https://i.imgur.com/VhmUIVg.png