Why are they rebranding ?

"Sigzy05;c-17157798" wrote:

"JoAnne65;c-17157796" wrote:

"Horrorgirl6;d-962748" wrote:
This makes zero sense to me . There is no point to this. I know sims 4 is going to have a longer lifespan. The loading screen is terrible. But we have lot of fixes,and stuff they can add . Why waste resources, and time on this?

Because they are focusing on new buyers. The ones that were in Kindergarten when Sims 4 was released. The people who already bought the game aren't their first interest.

This is the first sims game where I feel like the devs care more about the quantity of people playing their game (or buying it) rather than the quality of the game itself. But I don't get where all the money from these buyers is going to...? Certainly not to develop the EP's.

There was a time when people used sales figures as proof to support that a certain version was a good game. I'm starting to realize now it's quite the opposite. That the versions that didn't need you to buy it all were actually the better ones. From the players perspective that is. From EA's perspective it's a different story. I'm starting to get this suspicion they are simply going to spend those other three, four, five? years of 'developing' doing nothing else than handing fans brightly coloured bits and pieces to keep them hungry, but mainly are going to find ways to lure in new players. And those new players are clearly kids.