The re-branding is not getting a lot of hate. It's getting hate from the same people who hate Sims 4 anyway. I see the same Forum and Twitter names. Usually nobody likes change but they get used to it. I hope the team get more self-confidence with the re-branding.
The 16th July Patch is a great update for builders to experiment with for a start. It'll keep them busy for some time. :)
I don't care what age the game is aimed at. Tantrum!!!!!! If I want to play it I will. I can always kill off the Teens and Young Adults! I used to get rid of them to the Universities before!